ICEMA’s activities are guided by the Governing Council which comprises of the representatives from some of the top players in the construction equipment industry. The directives of the Governing Council are pursued through 7 key panels that focuses on the key priority areas for the association in general and the entire CE industry in particular. Each panel is headed by the Convener & Co-Convener who are essentially part of the Governing Council and guide and advise ICEMA Secretariat on panel activities.
BRAND BUILDING & COMMUNICATION PANEL
A strong Indian CE industry brand both within India as well as at the global level, can enable the industry to realize its full growth potential and contribute to India’s economic growth. In this context ICEMA has set itself the vision to build the Indian CE industry’s image as a globally competitive and technologically advanced industry. The Brand Building & Communication Panel at ICEMA, comprising of CMOs and marketing heads of some of the best names in the industry, drives this vision of the organisation.
A key aspect of the successful implementation of the Vision Plan 2030 requires coordinated efforts across the financial ecosystem. This will require a three-pronged approach: engaging with government to help build an enabling policy framework, endeavor to improve access to financial resources and explore new business models for the CE industry.
Robust and credible market intelligence is a key input for thought leadership. ICEMA’s Industry Analysis & Insights Panel provides this key input by collating, generating, and analyzing market intelligence.
The Panel releases value-added monthly, quarterly, and annual CE industry data reports, the highlights of which are shared with a wider audience. The overall Indian CE industry equipment sales forecast, as outlined in the Vision Plan 2030, is periodically reviewed, and updated by this Panel.
Strengthening the manufacturing ecosystem of India’s CE Industry is one of the most significant aspects of achieving its Vision Plan 2030. ICEMA’s Manufacturing & Supply Chain Panel works to strengthen this ecosystem by creating platforms to enhance global competitiveness of OEMs, de-risk the supply chain and encourage increased indigenization amongst others. Towards this end the panel continuously engages with relevant stakeholders including government, industry, supply chain partners, academic/ R&D institutions and others.
India’s CE industry will remain a critical enabler in enabling the achievement of the Government’s plan of making the country a USD 5 trillion economy given that this ambitious target will be largely driven by infrastructure development. Towards this end it is critical to ensure that India’s CE industry is robust and capable of holding strong during different waves of the business cycle. It is also critical for the industry to achieve 3x growth by 2030.
Strategic partnerships strengthen ICEMA’s ability to respond to its members’ needs, address challenge and expand the basket of opportunities. These also play a critical role in exploring new markets for the Indian CE industry and enhancing the industry’s global brand image.
In this backdrop, ICEMA Strategic Partnerships Panel identifies and strives to partner with select State Governments that offer potential for Indian CE industry as well as Central Government projects in states.
To establish a firm global footing and sustained growth, the Indian CE industry needs to build a stable foundation tethered to technology development. It will also need to work towards becoming an increasingly sustainable industry.
The Technology & Sustainability Panel at ICEMA engages with the key Government stakeholders, including regulatory bodies, ministries, and relevant departments to build a facilitative regulatory environment to achieve these goals. Some specific areas of engagement include emission norms for Off-Highway CEMM equipment, safety & emission (CEV Stage IV and V) regulations and CEMM related regulatory issues.
The panel is responsible for organizing the flagship ICEMA events such as EXCON and Infra Redux. The responsibilities include decision of conference themes, sessions and inviting key speakers and panelists.
Mr. D.K. Vyas
Srei Equipment Finance Ltd.
Mr. Surat Mehta
Director – Marketing and Retail Development
Volvo CE India Pvt. Ltd.
The focus of the Panel is to review the concerns being faced by stakeholder in Equipment Financing and to take up the same with the Government / concerned authorities.
Mr. Jaswinder Singh Bakshi
Senior Vice President
Tata Capital Financial Services Limited
Mr. Sandeep Ghosh
Head – Corporate Strategy and Planning
Srei Equipment Finance Ltd.
The Panel is focused on policy related issues of the Government. ICEMA is constantly in touch with Department of Heavy Industry, Ministry of Road Transport and Highways and other key Government Departments to discuss and represent the key issues of concern of the industry.
Mr. Vivek Hajela
Vice President and Head,
Construction Equipment Business,
Larsen & Toubro Limited
Mr. T R Bharathan
Puzzolana Machinery Fabricators
The Panel works closely with the members on a regular basis for collecting market & sales data. The panel is responsible for sharing relevant information which helps the industry as a whole.
Mr. Vivek Anand
Director & Facility Manager
Mr. Jasmeet Singh
Associate Vice President Corporate Communications & Corporate Relations
JCB India Ltd.
The Panel is responsible to inviting new members into the ICEMA fold and managing the interface for the on-boarding of new members.
Mr. V G Sakthikumar
Schwing Stetter India Pvt. Ltd.
Mr. Sharwan Agnihotri
Head – Corporate Sales & Export
Hyundai Construction Equipment India Pvt. Ltd.
The mandate of the panel includes organizing ICEMA delegation visits and stall setups, also the panel is responsible for marketing brochures and website design.
Mr. Deepak Garg
Sany Heavy Industry India Pvt. Ltd.
Mr. M. Vijay Kumar
Head – External Affairs
Tata Hitachi Construction Machinery Company Pvt. Ltd.
The major initiatives of the Panel is to have close interaction with the Department of Heavy Industry and other concerned organizations to provide feedback for the proposed CEMM Equipment Bill and draft provisions for regulatory frameworks. The Panel has participated in consultations with the honorable courts and training’s for ICEMA members.
Mr. Dimitrov Krishnan
Vice President, ICEMA
Volvo CE India Pvt. Ltd.
Mr. Jagadish Bhat
Managing Director & CEO
Ajax Engineering Pvt. Ltd.
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