Brand Building & Communication Panel

Convener

Mr. E Moses

Director
Kobelco Construction Equipment India Pvt. Ltd.

Co-Convener

Mr. BKR Prasad

Development & External Affairs,
Tata Hitachi Construction Machinery Co. Pvt. Ltd.

Co-Convener

Mr. Sanjay Bajaj

Vice President,
Wirtgen India Pvt Ltd.

The panel focuses on brand-building initiatives for the CE industry as well as ICEMA through social and printmedia, major exhibitions and events, monthly newsletter and other publications. The panel also works on membership enhancement activities.

Partnership at EXCON 2023 and Bharat Mobility Global Expo 2024 helped promote ICEMA widely amongst various stakeholders and also resulted in increase in numbers of members from 114 to 135 members in 2023-24.

Promotion of CE industry and ICEMA on social media platform LinkedIn. The number of followers of ICEMA Linkedln page increased from 3000 to 5000+.

CE Beats, the ICEMA Newsletter is going strong with 8 editions so far.

ACTIVITY HIGHLIGHTS

Terms of Reference

1. To build brand image of Indian CE industry as a sustainable, globally competitive and technologically advanced industry.
2. To enhance the level of engagement with external and internal stakeholders.
3. To harness various channels/platforms aimed at promoting:-

Brand image of CE industry

Conversations around issues /challenges /opportunities

Contribution of CE industry to Indian Society & Economy

Industry’s efforts towards self-reliance

Innovation /Technology /Business Excellence of the CE industry

4. To partner with media/trade publication houses to create awareness around the theme of “Shaping India’s Tomorrow”.
5. To attract new members through branding and communication activities.